24 hours in Milan | Press trip

Aaah, how long I had been waiting for hot weather, authentic Italian food and icy drinks on dreamy terraces – and to top all of it off, I got to call this work.

How? As you may or may not know, I am the content creator for an interior design magazine by day, and back at the beginning of June, I was kindly invited on a press trip to Milan by Samsung UK to discover their new bespoke range at EuroCucina (the HUGE kitchen trade show held in the heart of Milan).

As soon as I saw the email pop in my inbox, I packed my bags and off to the airport I went.

Milan, here I come!

So, with this occasion, I am bringing back the ’24 hours in…’ article that I started back in 2017 – crazy how time flies. I love looking back at past entries in this digital diary of mine, and I also promised I’d tell you all about my trip to Milan so here it goes…

5th June

Our flight was in the afternoon but with all the delays and flight cancellations in London, we arrived at the airport at around 1pm to make sure we checked in our bags and were all set for the flight. As we had a bit of time to spare before boarding, we grabbed lunch with Samsung’s PR and the journalists.

Once we landed and checked in the hotel, we went out to enjoy a delicious dinner and a couple glasses of house wine – it was lovely getting to know everyone a bit better and recharge my batteries.

Bookmark this placeOsteria delle Corti. For appetisers, we got mortadella with mousse of burrata cheese, pistachio and fried bread – yum. Then, it was time to enjoy some authentic pasta (I had pappardele ragu) and, of course, tiramisu. I couldn’t leave Milan without trying it. And oh-my-God, I was speechless. I don’t think I’ve ever tasted a desert as delicious as that tiramisu.

6th June

After a good night’s sleep, the following day we headed to the exclusive press preview of the new Samsung kitchen range at the Four Seasons hotel in Milan.

It was so sunny and the venue had a dreamy terrace where we drank some prosecco and aperols.

The media preview was the only event on the list for the day so luckily for us, we got to explore the city after the presentation and lunch.

Part of the presentation, the Samsung team unveiled the new range, offered insights into trends and the future of home appliances.

Beware, lots of food pictures incoming from the delicious lunch…

The Four Seasons hotel is right in the city centre so, we went on a short walk after the event to see the Galleria Vittorio Emanuele II, Italy’s oldest shopping gallery, and Duomo di Milano, which left me mesmerised. I was in awe of the architectural grandeur.

By this point it was getting so hot outside that we needed to find a local café to hydrate and rest for a bit – I felt so refreshed after a fizzy lemonade, it was much-needed. Next up, we were back on our feet, making out way to the Navigli, which is a buzzing neighbourhood in Milan filled with riverside pubs, restaurants and boutiques. 

So dreamy…

It was such a beautiful afternoon, the sun was showering the canal in shine, people were wandering around, you could hear music from the numerous bars – just perfect.

To relax for a bit, we found a nice terrace where we lost track of time chatting and enjoying some Peach Bellinis. I bet you know what all that walking in the sunshine meant. It was time for more food – no more pasta, I had to try some pizza, too. I went for the tuna, cherry tomato and rucola pizza. So good.

I promise you, it may not seem like it, but I also worked on this press trip haha. The last day in Milan was spent at EuroCucina, exploring the Samsung stand and the exhibition. It was a busy, super-packed day with content creation – you can read all about it on thesethreerooms.com.

I had the most amazing time on this press trip and exploring Milan, feeling very grateful for the experience. I hope you enjoyed this post and have even found it helpful.

Many thanks to Samsung for these amazing three days spent in Italy – it was an absolute dream.

See you soon here on blog,

Irina x

Author: irinaiacob

My name is Irina, born and raised in Bucharest, Romania, currently chasing my dreams in London, United Kingdom. I first smiled on 23 October 1997 and I have done so since. In 2016, I wanted to create a blog to have an outlet for my creativity – a safe space where I could express myself and talk about subjects I am passionate about – beauty, fashion, lifestyle. I find inspiration in the little things and I always write with a cup of coffee next to me.

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